DraftHorse finds your ideal customers, writes personalized outreach, and follows up until they book a meeting. You focus on closing.
You built something worth selling. But between product, support, operations, and everything else, sales always drops to the bottom of the list. Cold outreach doesn't happen. Follow-ups get missed. Pipeline stays empty. DraftHorse does the work a sales hire would, at a fraction of the cost, starting day one.
Identifies prospects that match your ideal customer profile from across the web. No list buying required.
Digs into each prospect's company, role, and recent activity to craft outreach that actually resonates.
Sends personalized emails that read like a human wrote them. Because the AI understands context, not just templates.
Manages the entire follow-up sequence automatically. No prospect slips through the cracks.
| Human SDR | DraftHorse | |
|---|---|---|
| Annual cost | $65,000 - $85,000 | Under $1,200 |
| Hours per day | 8 (on a good day) | 24 |
| Ramp time | 2-3 months | Same day |
| Setup required | CRM, training, onboarding | None |
| Sick days | Yes | Never |
| Emails forgotten | Constantly | Zero |
DraftHorse runs your outbound sales the way it should run: consistently, personally, and without you having to think about it. Every day, new prospects. Every week, new conversations. Your pipeline fills while you build.